Coronation merchant Bank Limited, an emerging merchant banking franchise yesterday unveiled its new corporate identity. Far more than just a logo, the new corporate identity, according to the firm, was designed to communicate its vision (to be Africa’s premier investment bank), ambition and inner strength. Commenting on the new corporate identity, the Managing Director/ CEO, Coronation Merchant Bank, Abubakar Jimoh described the lion, a core feature in the design, as a widely-recognised symbol of Africa; typifying courage, leadership and intelligence; attributes he said the bank must demonstrate to achieve its vision and become a respected brand within the African sub-region.
“Coronation MB was established to fill the gap in a long-underserved market segment, seeking to address the need for long term capital across key sectors of the economy. The provision of affordable, longer term financing is critical for sustainable economic growth and its absence is one of the key challenges African entrepreneurs and corporations.
“There is a clear market demand for more sophisticated banking services from Nigeria’s top-tier corporates. Coronation Merchant Bank will focus on bringing world-class advisory services, accompanied by innovative products and services to the sub-region; deepen and broaden economic growth over the next decade, whilst remaining committed to our values of strong governance and transparency,” he said.
Speaking further, he said: “We took time to create our board to ensure that we have people that would support us in our focus and in the direction we are going and support our vision. Our members are people that have had experience in the merchant banking area and other areas. In terms of performance, we started as the third merchant bank but performance has improved significantly that would show in our 2016 financial performance.
“In our own case, we determine the type of customers we want to focus on. We are not trying to serve everybody. It is going to be selected customers we would be focusing on. As a merchant bank, we are not allowed to serve all the market. We would be serving the corporate market, high net worth individuals and financial service sector. Based on our risk appetite, we are not going to serve everybody but the leaders of those sectors to ensure that we deliver on our promise and service is the key in whatever we do.”
Source: Thisday Newspaper
