The Coronation Brand

Coronation is the brand that helps build enduring legacies and financial independence, finding solutions that solve Africa’s problems.

Our Brand

Our brand communicates our drive, resourcefulness and confidence.

Coronation is the brand that helps build enduring legacies and financial independence, finding solutions that solve Africa’s problems. Our goal is to be recognised as the brand driving that shift on the continent. At Coronation, we live by a strong set of values that guide our interactions with clients and stakeholders. Our brand is supported by core values centred on trust, innovation and leadership. Our ongoing commitment to these values will enable us to deliver on our vision.

Our Core Values

Trust – At Coronation, we seek to consistently build trust in every interaction with unambiguous communication, matching behaviour to words and taking responsibility for actions. We demonstrate a high level of integrity by being ethically unyielding and honest.

Our operations are transparent and always comply with all regulations and applicable laws. 

Innovation – We believe that in order to stay on top and stand out we must constantly improve our processes, products and ideas.

We demonstrate innovation by developing solutions to diverse customer problems, differentiating ourselves from the competition with creative products and service offerings, and proactively initiating change and improvement measures. 

Leadership –We achieve clear market leadership by challenging the status quo. We always see an opportunity in a challenge. Coronation is the catalyst for change industry-wide. We will be the first to embrace all things worthy, and sometimes the only.

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