Power to the price point
2019 Nigeria Consumer Report: More consumers, so where is the sales growth?
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MARKET INSIGHTS
2019 Nigeria Consumer Report: Power to the Price Point
More consumers, so where is the sales growth? Nigeria's urban population is expanding at 4.6% per annum. A growing number of Nigerians participate in the cash economy and have become consumers. We might expect listed food and home & personal care (HPC) companies (below) to enjoy steadily rising sales. But they aren't. Two years after the end of Nigeria's recession we took to the streets to find out why.MARKET INSIGHTS
2019 Nigeria Consumer Report: Power to the Price Point
More consumers, so where is the sales growth? Nigeria's urban population is expanding at 4.6% per annum. A growing number of Nigerians participate in the cash economy and have become consumers. We might expect listed food and home & personal care (HPC) companies (below) to enjoy steadily rising sales. But they aren't. Two years after the end of Nigeria's recession we took to the streets to find out why.MARKET INSIGHTS
2019 Nigeria Consumer Report: Power to the Price Point
More consumers, so where is the sales growth? Nigeria's urban population is expanding at 4.6% per annum. A growing number of Nigerians participate in the cash economy and have become consumers. We might expect listed food and home & personal care (HPC) companies (below) to enjoy steadily rising sales. But they aren't. Two years after the end of Nigeria's recession we took to the streets to find out why.MARKET INSIGHTS
2019 Nigeria Consumer Report: Power to the Price Point
More consumers, so where is the sales growth? Nigeria's urban population is expanding at 4.6% per annum. A growing number of Nigerians participate in the cash economy and have become consumers. We might expect listed food and home & personal care (HPC) companies (below) to enjoy steadily rising sales. But they aren't. Two years after the end of Nigeria's recession we took to the streets to find out why.
- MARKET INSIGHTS
When Equities go Low, you go Long
On a factual basis, there has been lot's of volatility in the Nigeria equities space lately, largely driven by unappealing local economic data.
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- STOCK UPDATES
Apple | 198.77 | -0.01% |
Citigroup | 68.09 | +0.18% |
General Electric | 10.49 | +0.10% |
1124.80 | -0.05% | |
Microsoft | 136.94 | -0.02% |
Uber | 16.04 | -0.02% |
54.34 | +0.10% | |
Microsoft | 136.94 | -0.02% |
Tesla | 13.23 | -0.02% |
Dell | 125.94 | +0.12% |
Slack | 6.94 | -0.02% |
Updated: 24th June 2019 at 7:30am
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