Power to the Price Point

2019 Nigeria Consumer Report

Power to the Price Point

2019 Nigeria Consumer Report


In this report we tell the story behind the fortunes of Nestle Nigeria, Flour Mills of Nigeria, Unilever Nigeria and PZ Cussons Nigeria.

If the population is still growing, and if people continue to flock to Nigeria’s cities, why are these listed consumer companies not growing with the population? What are consumers really doing? Where are they shopping?  What are they buying? And from whom? 
 
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